- Case Study -
IRONICAL MOUSETRAP
A coworker needed posters for an innovation workshop. His slogan, "Building A Better Mousetrap?", broke the first rule of advertising. I used Autodesk 3ds Max to make this fanciful concept model for promotional illustrations, website animation, and a virtual reality experience.
Ironically, students didn't know that building a better mousetrap is an old innovation metaphor. Plausible engineering and unbiased rendering led some to imagine my design was a digital prototype with crowdfunding potential. The revised slogan sparked further debate over pre-order products marketed to unwary consumers. Advertisers have a duty of care when their campaigns feature photorealistic computer graphics.
3D SCANNER
CGI STILL LIFE
THIS IS NOT A BRICK
BIOMIMETIC DEVICE
OPERATION ICE HOUSE
VIRTUAL RESORT
BOOK COVER
VIRTUAL REALITY CONTROLS
BOARD GAME
FRAME CONNECTOR
MONITOR TABLE
AUCTION PADDLE
BOXXER CONCEPT
IRONICAL MOUSETRAP
BOW CHAIR
ODS IMAGES & ANIMATION
PRINTABLE DWELLING
EXHIBIT DISPLAY
MONOLITHIC LOGO
RECEPTION DESK
FLOOR STAND
VAN DER ROHE CITY
CATTLE HERDER
A coworker needed posters for an innovation workshop. His slogan, "Building A Better Mousetrap?", broke the first rule of advertising. I used Autodesk 3ds Max to make this fanciful concept model for promotional illustrations, website animation, and a virtual reality experience.
Ironically, students didn't know that building a better mousetrap is an old innovation metaphor. Plausible engineering and unbiased rendering led some to imagine my design was a digital prototype with crowdfunding potential. The revised slogan sparked further debate over pre-order products marketed to unwary consumers. Advertisers have a duty of care when their campaigns feature photorealistic computer graphics.
Ironically, students didn't know that building a better mousetrap is an old innovation metaphor. Plausible engineering and unbiased rendering led some to imagine my design was a digital prototype with crowdfunding potential. The revised slogan sparked further debate over pre-order products marketed to unwary consumers. Advertisers have a duty of care when their campaigns feature photorealistic computer graphics.
3D SCANNER
CGI STILL LIFE
THIS IS NOT A BRICK
BIOMIMETIC DEVICE
OPERATION ICE HOUSE
VIRTUAL RESORT
BOOK COVER
VIRTUAL REALITY CONTROLS
BOARD GAME
FRAME CONNECTOR
MONITOR TABLE
AUCTION PADDLE
BOXXER CONCEPT
IRONICAL MOUSETRAP
BOW CHAIR
ODS IMAGES & ANIMATION
PRINTABLE DWELLING
EXHIBIT DISPLAY
MONOLITHIC LOGO
RECEPTION DESK
FLOOR STAND
VAN DER ROHE CITY